Top 8 Benefits of Using Enterprise Social Networking Software

Every business is always on the lookout for alternative ways to maximize revenue generation by streamlining their level of communication and collaboration with the employees and customers. The enterprise social networking software helps you set up online communities to stay in touch with your customers and event attendees, before, during, and after a meeting or conference. This software also helps you utilize the benefits of social media websites, blogs, and real-time text messaging to the business world.

Let's now discuss the top 8 benefits of resorting to the enterprise social networking software.

Quickly Build a Community

The web-based enterprise social networking software lets you easily build an affordable and highly interactive social networking community around a seminar or business show. You don't have to purchase or install any software or hardware to create such an online community.

Create a Fully Customizable Community

You can, at anytime, customize your enterprise social networking community, including its layout and look, to make it appear more professional.

Connect and Communicate Online with Event Attendees

The feature-rich and highly scalable solution lets any event or training organizer connect, interact, and share valuable ideas and information with their present and potential contacts. The attendees can also instantly respond to any mail or debate online. You can even share important files, images, and videos with your attendees in real time.

Easily Manage Members

The integrated member management tool lets you easily collect dues and renew memberships. The member management tool also lets you create multiple types of memberships (Platinum, Gold, Silver, Annual, Monthly, and more). You can even offer special discounts to members to attract them toward your upcoming conference or seminar.

Build Private Communities

This enterprise social network solution also enables every organizer to set up a private community for its specific group of members. You can offer these members facilities, such as registering and paying you from within the community itself. These private communities appear to be safe, as it keeps all your data secure and backed up for you to access sometime later.

Social Media Websites and Blogs

Enterprises can use the Cloud-based networking solution to start communicating and interacting with the online social world. The in-built social media connector lets you easily create events pages on Facebook and keep on adding members to the site. The solution provides a great scope to display all your upcoming trade show and such other event details on the micro-blogging site - Twitter as well as on the professional business networking site - LinkedIn. The enterprise social networking solution also enables you to create and maintain blogs to engage more people to the corporate world.

Real-time Messaging

The in-built mobile phone app will make it a lot easier for your present and future event attendees and exhibitors to access through your content and links with their mobile devices.

Offer Promotional Codes and Discounts to Members

This web-based solution allows you to offer promotional codes and special discounts to individuals to let them sign up for your programs in large numbers. These types of incentives can help you increase tickets sale and, therefore, drive higher revenues.

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Is Your Site Pinterest Friendly?

Looking to build your business with the newest social site on the block? Pinterest can be a great way to drive traffic and build awareness for your business and brand. One of the most useful ways to build traffic to your site via Pinterest is to make your site "Pinterest Friendly." Essentially that means that your website or blog is visually interesting and that the images on your site are easy to add to Pinterest.

Your Site is Pinterest Friendly If...

The most important criteria for a Pinterest friendly website or blog is visual interest. Pinterest is a social site where people share images and create theme-based pinboards. For example, many Pinners (aka Pinheads) have created boards titled "My Style" where they pin images of clothing, accessories, shoes and so on. If you have a blog dedicated to fashion your site has a good chance of being pinned if you include an assortment of images.

Now your images aren't limited to pictures. On Pinterest you can pin:

- Images/Pictures

- Videos

- Infographics - graphic visual representations of information, data or knowledge.There are several online tools like visual.ly that help people create infographics related to their topic and niche.

The second essential ingredient to a Pinterest friendly site is the ability to actually pin an image. While anyone with a "Pin This" bookmarklet on their browser toolbar can pin an image, it's not always easy. Images or text embedded in Flash videos and even picture galleries often don't display properly with the bookmarklet and it can be a challenge to actually pin the image you want.

This is quickly solved by adding a "Pin This" button on your site. It solves a few problems. First, it makes it easy for your visitors to add your image to their pinboard. Second it gives visitors permission to pin so they don't have to worry about copyright issues. Finally, a visible "Pin This" button may actually motivate them to pin the image.

Make your images, videos, and infographics easy to pin by placing them on the page rather than displayed as a background. Each item you want to be able to share needs to be saved as an image or a separate file. Also provide nice descriptions of the photos for added information and keyword opportunities. Make sure that the photos and images you place on your blog or website are actually related to your topic.

Finally, if you have a blog consider adding a recent pins plug-in. There are a few to choose from. This plug-in actually links directly to your Pinterest account (or someone else's if you prefer) and it displays the last few pins they've posted. It adds visual interest to your blog and motivates people to pin and to follow you on Pinterest too.

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10 Easy LinkedIn Power Strategies

You have unlimited choices in how you invest in your career's growth and success.

You don't have to suffer silently working yourself to the bone or mindlessly jumping from job to job without a clear plan or direction.

You've survived and suffered through enough layoffs, watched your peers surpass you long enough and have experienced life changing personal events that have impacted you.

What worked earlier in your career (or even 5 years ago) won't work for you now. There's a new way to work. It's time to approach your career with purpose, heart, intention and soul.

Keeping your LinkedIn profile current and relevant is just one way to take your power back in your career's success. Whether or not you're seeking new employment or growing your business. It's an ongoing activity to do throughout the life of your career.

Here are 10 things you can do to take your power back.

1. Add your picture - one where you're smiling and expressing your inner joy. A picture says a 1,000 words, without one you're missing a priceless opportunity to immediately connect with others.

2. Update your current position. Use relevant titles that people are seeking. Make it easy for employers and joint venture partners to find you and fill a current or future position.

3. Update your specialties. It's a prime opportunity to highlight what you do best and spotlight your unique strengths and area of expertise.

4. Request endorsements. You've made huge achievements this past year. Ask colleagues and former employees to write the praises they've been saying to you in person and via email.

5. Send a "touching base" email to your colleagues at different organizations. It's probably been a while since you've last been in touch. Boldly and authentically share your progression and success.

6. Meet in person with 3 of your connections. Whether it's over coffee, lunch, at a sports game or outdoor concert - make it fun. This is how you take the "work" out of networking and shift into relationship building.

7. Update your primary email to your permanent email address versus your address from two employers ago.

8. Add your contact number or Skype address. Make it easy for potential employers or joint venture partners to reach and connect with you.

9. Pick up the phone and connect with 3 of your connections. Schedule a Skype virtual meeting with your overseas colleagues.

10. Update your interests - both your professional and personal. Allow others to see and know more of your whole self. You may be connected on a richer and deeper level.

Not only are these smart career success strategies - they are mindful. They reflect the intention you have for your career, legacy and purposeful leadership.

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5 Tips for Improving Your SEO With Google+

Google+ is still so new that some people are wondering if it's really worth it to put effort into maintaining a profile on the social network. The answer is: absolutely! Google+ has such a strong presence in the Google search results that it would be a mistake to pass up the opportunity to use it.

Here are five tips that will help you make the most of Google+ and improve your search engine optimization:

1. Increase your number of followers. With Google+, it is important to have a substantial number of followers. This can go against what you know to be true with other social networks. On those sites, quality is the important thing, not quantity.

If a user is logged onto Google+ and conducts a keyword search, then any links you have shared on your Google+ account that contain those keywords will show up higher in the search results. When someone is not logged in, those results will appear further back in the results pages.

To get more followers, you can add a link to your Google+ profile on your website or blog. You can also add it to any forums profiles you are a member of, email signatures, or other social media sites. There are Google+ badges that you can add to your website. Don't forget to draw followers from your other social sites to follow you on Google+.

2. Claim authorship for your online articles. Even if users are not logged into Google+, you can really stand out in the search results by staking your claim to any articles that you have written. If a person is logged into Google+, they will have the option to add any author to their own circles right from the search results page.

To add the authorship connection between your blog to your Google+ profile, there are two options. One is to link your blog content to your profile by specially formatting your URL. In the "Contributor To" section of your Google+ profile, add the URL of your blog.

The other way is by adding your email address to each page of your content and listing that same email address on your profile. Once you have linked your content to Google+, you will be able to complete the authorship request form.

3. Connect your website to Google+ directly. This requires only a simple scrap of code. There is also a badge that you can attach to your site for Google+. This connection will help boost your rank in search results by displaying your recent activity along with your place in the results.

4. Encourage more +1s. The +1 button can be more powerful than the "Like" button for Facebook because the number of +1s will be displayed in search results on Google, whether or not the user is logged into Google+. People will be more likely to click on a site if has been +1ed because it's like a vote of approval.

Add a +1 button to all of your pages and blog posts. This is also an easy way for people to share links from your website on their own Google+ profiles.

5. Fill in your information completely. A lot of us tend to fill out our profiles "just enough" to get started. But then we forget to go back and do a more thorough job. Make sure that you have an answer to each question because Google sets higher priority on certain areas of your profile for search results as well as page optimization.

Keep in mind that the first 55 characters will make the most difference in Google+ search results, so be sure to make a good first impression!

How have you used your Google+ profile to improve your search engine optimization? What has made the most difference to you? Share with us!

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The Positive Effects Facebook Has Had on Society Since Its Creation

Facebook attracts millions of users every single day - and like all social networks it often also attracts criticism and negative comment. Headlines in newspapers event went so far a couple of years ago to claim that "Social networking causes cancer", following claims that overuse of computer screens could be linked to certain cancers. The claims were later debunked, but the newspapers had a field day, saying that the extra use of computer screens was largely down to online activity and therefore the social networks must be at the root of cancers. It was all nonsense, but indicative of the commonly held view that these "new fangled" things must be inherently bad.

Those views, though, ignore the immense good that social networks like Facebook have done. Indeed, Facebook has many more positive effects than it is often credited with.

For instance, just consider the amount of reading and writing that young people are now doing every day, simply because they are using Facebook so much. For decades education experts have been repeatedly saying that literacy skills need improving and that reading is an essential component in that. Yet, encouraging children to read is immensely difficult when surrounded by TV and Video Games. Now, though, thanks to Facebook, children and teenagers have started reading again - much more than ever before in many cases. Facebook is helping to improve literacy.

Another hidden benefit of Facebook is that people are learning to be nice to each other more than before. In closed groups of friends it is much easier to be nasty - such as in the school yard. But on Facebook, if you are nasty you are criticized by many people - often by people you do not know. It helps you to understand that your views are not representative and helps youngsters learn that there are other viewpoints. Without Facebook, that has been much more difficult to achieve.

Of course, there are more well-known positive effects of Facebook, such as its role in the downfall of dictators and tyrannical regimes. Equally, in the United Kingdom when people rioted in London, Facebook came to the rescue to help arrange volunteer squads of positive-minded individuals who did an impromptu clean-up of the capital's streets. Without Facebook, such positive social and community projects would be nigh-on impossible to organize. Facebook is bringing communities together.

And then we should not forget that couples have met each other through Facebook, even getting married. Plus, Facebook has also enabled friends to reunite having lost contact over the years. The social network is putting people in contact with each other and thereby enhancing all sorts of relationships - grandparents can more easily keep in touch with their grandchildren, for example. Facebook is therefore helping maintain families.

Whilst Facebook - like almost anything else online - can have negative aspects, overall the social network has had several positive effects on society since it began.

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The Social Networking Craze

At a time when social networking sites are becoming a kind of rage amongst the millions of Internet users, have you ever wondered how they are developing into a 'root cause of losing sleep' when it comes to individual space. Credited with stimulating political uprisings, easiness and pace of communications they are, in fact, turning out to be deterrents, transforming the way people respond and correspond.

A number of incidents are happening in our daily life which one can call a sort of social disconnect.

Such is the negative trend catching up that everyone attached online is feeling a pinch of social detachment one way or the other. Though having a social networking life nowadays is next only to a voter ID or a passport, there are some who realize that living on social networking sites can at times, be much more intricate than actual life.

In this way, married or committed couples are not the only sufferers of what experts explain as 'hasty social networking behaviour.'

From school-goers to those working in corporate firms, people have more or less a similar kind of story to share in this regard. The world is waking up more and more to the unkind truths of online social association.

Experts say these sites are not the best media to express emotions that govern personal equations. A lot thus gets distorted in translation.

The young people nowadays seem to be losing emotional intellect because they scarcely have personal interactions. People are breaking up with their girlfriends or boyfriends over their posts.

One of the lasting results, experts point out, is that the conventional norms of communication are changing. This causes the nature of relationships between people to change. For instance, one expert talks of an incident in a school where a 14- year-old student was reprimanded by the teacher, and the student went to the teacher's Facebook page and wrote some malicious and distasteful words, hurting the self-esteem of that teacher. While conversations are also turning into competitions, as every - one has a view - but who has it first is what matters - these sites have also become a medium to emit our disappointments. But what students do not understand is that, most of the time, they end up hurting the other person intensely. There is very little care taken to ensure it does not happen. Besides, the experts say that most parents do not know how to tackle these situations because these issues are only as new as Twitter or Facebook.

The Trouble Students Face

However, even students also face such troubles. When they get into insignificant quarrels at school, these sites become their means to convey payback. One such student referred to the example of her classmates who were attacked on Facebook where their fake accounts were made with derogatory middle names. She said, "Since it's very simple to obtain the profile pictures of people, they copy-pasted that and some guys added some derogatory stuff in the 'activities' section." However, they are not alone. There are innumerable other cases, where people feel vulnerable and unsafe in the cyberspace where one cannot recognize one's so-called rivals.

On the contrary, living in the social networking world has amazing pluses as well. According to a Bangalore-based counseling firm: "There are a number of instances where people in undeviating relationships have become involved with people from their past and it has been devastating to them leading to unwanted split-ups. There is indeed a pattern shift in the way people interacted earlier and how they do now, marked by the expressions used, the attitude and the frequency."

Also, the increasing rate at which this is taking place has left people beleaguered by the medium. Feel experts, "The manner of communication is shifting. The conventional approach of communication is dying fast. So, there needs to be a new order, a novel protocol, to rectify the degrading relationships."

The concept of social networking appears to be a taste of the times. Since it is a 'constructed social community', people do not know how to tackle it.

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Facebook Cover Photos - Three Essential Things Every User Should Know

The Facebook Cover Photos, just like blog headers, are meant to grab the attention of the users that visit a Facebook profile. If the cover is unique and personalized, anyone who views a person's page will certainly learn more about him/her, or at least about that person's tastes.

If you do not have a cover on your profile, and you want to customize your timeline but you do not know where to start from, here are some basic things about cover photos that any user should know:

A. What are Facebook Cover Photos?

A cover is a large photo above your profile picture that is made public, meaning that anyone who visits your timeline can see it, unlike other photos with adjustable privacy settings. The difference between profile pictures and the cover photo is that the former is next to your name, making it easier for other users to recognize you, while the latter is at the top of your timeline and is a unique representation of who you are. In fact, when adding a cover photo, you are asked to pick a matchless image from your life and not an image that is to be found on another user's timeline, or images with commercial purpose or copyright-infringing content.

B. How to add Facebook Cover Photos

In order to add create a timeline banner you must follow these steps:

1. Go to the timeline on your profile. 2. Click on "add a cover". 3. Select a picture you like and upload it or just pick one from your albums. 4. Click on the image and drag it up or down until it is where you want it to be. 5. Do not forget to save the changes.

C. What is the cover size?

Your cover image must be of 851 x 315 pixels - if you upload a larger or smaller photo, it will be scaled to an 851 pixel width. However, if you try to upload an image narrower than 720 pixels, you will be requested to choose a different one. The profile photo will be resized to 125 x 125 pixels. It is best to crop the photos yourself, so they do not seem somewhat awkward to you when they are automatically resized.

As you can see, it is really not that difficult to set Facebook Photo Covers - choose the proper picture, make a few clicks and that's it.

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10 Facebook Tips On How To Grow Your Business

The powers of Facebook for businesses are endless! All commercial businesses should incorporate a plan to promote its services using the mega social network platform. Everywhere you turn whether it's on television, Internet, or even in church there is one thing they all have in common- Facebook. It's free, easy to manage and gives businesses a tremendous opportunity.

First things first, before creating your page for your business, invest some time in looking at your competition Facebook pages. Take notes on what "wows" you and what you dislike about their pages. The following 10 tips should give you some great ideas on how to create a demand for your products and services within social media networks.

Steps on How to Create and Use a Facebook Business Page

1. Create a page. It's important to use a business account and not a personal Facebook account. Login as a page by clicking on the "Create a Page for a celebrity, band or business" link on the home page of Facebook.

2. Create an easy URL. Once you are on your page, select "edit page" in the top right corner. Then, click "basic information," and you will be allowed to create your page's username and URL. The shorter the URL the sweeter since it makes it very easy for people to remember your company name. If you do have a long company name, it would be wise to make a catching abbreviation.

3. Place a badge on your website. You've probably noticed that just about every website has a Facebook badge or logo of some sort. You should follow suit as well. Having the Facebook badge allows visitors to leave "likes" without the need to be on Facebook. On your page you will click on "settings" for your Facebook page. Under "marketing" you will find the badge command.

4. Linking your pages. After you've launched your page, during the first couple of months, create a link between your personal and business page. You will be able to see an increase in activity amongst your friends and associates that will want to see examples of your work or pictures within your galleries.

5. Establish a share link. On your business page you can increase visibility to your company by clicking on the "share" link at the left side of the page.

6. Communicate as a business. People like fresh content so you want to communicate the latest news about your business: special offers, recent projects, client testimonials, or even awards your company has won. At the bear minimum post something once every 2 weeks. People will remember you for your consistency as well as will remembering your company for being annoying. It doesn't hurt to speak on positive topics within your company; people still good news! Twitter and Facebook are two completely different entities so please do not post three to ten times a day on your page; you can get away with this on Twitter but on Facebook you'll look like a spammer, in which will tarnish your online reputation.

7. Ask for Business. You are on Facebook to generate clients and customers so why not ask for their business? Being passive isn't going to benefit your company. On your Facebook page be creative when asking for business.

8. Tag people in your images/photos. Place images on your business page and tag people/companies in your photos. If you are not able tag them directly, then consider having a friend that you want to photo tag. Also, brand your images with your website URL to generate traffic and interest in your services.

9. Create client galleries. This is a perfect reason to provide your clients with web images for proofs or any other use. You will need a signed release, and then you will be able to create a gallery for clients and tag them. This gives your company a professional look and samples of what your company can produce. You only get one chance at a first impression.

10. Thank-You note. You have probably told them "Thank-you" already, but why not say it publicly on Facebook. This will make your clients feel warm and fuzzy, not to mention a "win-win" situation for your business. This basic gesture helps with customer retention and is also a great Facebook strategy since the thank-you note will appear in the friend's feeds. However, your clients must be in your personal friends' list or have unlocked profiles. The social platform that Facebook provides is perfect for some old fashion advertising. If you're a business I am sure that you are aware of how expensive advertising can be. Facebook should be every small business owners dream.

Facebook has become a part of American's fabric, offering more than just sharing thoughts and images. The Facebook page business tools are helping companies of all sizes gain exposure that was impossible without a large advertising budget years ago. Your company deserves a well-oiled Facebook page as well, today!

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Market Your Small Business With Pinterest!

Pinterest is the hottest phenomenon to land on the social media-marketing scene. It's a fairly new networking website but has grown substantially in just a matter of months. In August of 2011 there were 1.2 million users, now there's nearly 5 million users. It may seem confusing at first, but we've got you covered. You will be a Pinterest expert in no time.

Pinterest Business Networking

The object of Pinterest is to share images that you've found online that you find interesting. Similar to a board with pins (thumbtacks) in your office or garage, the image you choose to upload becomes a pin on the board in your account profile. You can customize your own boards with each board representing different interests that you may have. For example, a wedding board will consist of multiple images of things or people in relations to a wedding ceremony. Before you get too excited, there is a catch. You have to be invited by another member in order to start a Pinterest account. Or you can request an account and wait a couple of days (or weeks) to get approved. It's worth the wait!

Pinterest can serve many useful purposes for business or personal usage. Cooks can create a board for their online recipes. College students can create a board to pin a shopping list that they need for school. A company can create a board for different departments in which enables them to work in concurrence; by allowing everyone to collaborate on the board gives co-workers a sense of teamwork.

Pinning

Pinning is as easy as 1-2-3 with the "Pin It Button." Once you have located an image, simply click the "Pit It Button" and select the corresponding picture. You can even upload what you have saved on your computer. If those methods are not easy enough, try copying & pasting the URL of where the image is located and Pinterest will grab the image for you. There is even a Pinterest app for iPhones. Let's say you are in Paris, France and took a picture of the Eiffel Tower with your iPhone, the app allows you to place the image on a board.

The Social Advantage

Once you start Pinning it's hard to stop and not share your images. Every image has a community of people that has something to say, or has Re-Pinned the image on their board. When you see a good image, share your thoughts, or "Like it" on Facebook. If you find a board that tickles your fancy follow their updates or you can even follow all of their boards.

It is best to refrain from just pinning your images. It would be considered as spam and frowned upon in the Pinterest community. To be a good sport pin others, tweet and share their pins on Facebook. Use @janedoe, like you would on any other social sites when you are sending a message to someone directly. Even though it can be tempting to promote your business. You may do so moderately but be careful so that your account doesn't get banned. You can use the site for promotional purposes in an indirect fashion. Just be creative and your business will get promoted, resulting in new customers!

So what are the take aways:

- Pinning is as easy as 1-2-3

- Social Media Advantage

- Share the images with your Social Networks

- Pinterest has many uses for personal or business

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How to Attract Prospects With Facebook

Internet marketing is becoming complicated and if you're not staying with the new trends, like Facebook marketing, then you are doomed to failure. I'm not one to go on and on about a certain technique,claiming that it's the best one on the web, but the thing is, social websites are dominating the web. I don't have to give you any proof, just think about how often you are personally logged on to Facebook. How many hours do you spend interacting with this website every day? Think about it. When you're ready, take a look at the following methods for using this site to attract more prospects to your business:

1. Create a Facebook fan page. This is the page that will let you promote your business to your potential clients. You need to find out what people like in a fan page. Once you figure this out, you can most likely give them the exact information they want. Then, you can build a relationship with each person who visits your fan page.

2. Be open about what you know. Don't be afraid to share your knowledge. If you want people to trust you, give them some valid reasons for doing so. Make sure that people can recognize how much value you have to offer. Write articles about their problems and pressing issues, and teach them how to solve those problems. After that, ask them to comment on your posts. Once they've commented, leave a witty reply.

3. Use video. People appreciate quality videos. Make sure that you post them to your Facebook wall. Make sure that you are extremely friendly in your videos. Also, it would be a good idea to keep them very short. Your prospects will appreciate it more.

4. Share your website link. If you are creating many articles and videos each day, it would be wise to share them often. The more unique content you can share with your potential prospects, the better your chances are of building relationships with these people. A great way to attract more prospects is to offer free guides that teach them a certain skill. If you can get these people to trust you and enjoy your content, surely they will share your website link with many of their friends.

5. Never over post. Don't make it a habit to post too often. People will see right through this and think that you're just spamming them. Instead, attract these people with quality posts. Facebook is great for networking, but if you aren't being humble when you post, you'll do the opposite of attract them.

The Benefits of Creating a Facebook Fan Page and a LinkedIn Group   The Facebook Timeline Covers - A Brief Introduction to the Newest Facebook Feature   Twitter Users Prefer Information to Being Social   Busting The Myths About LinkedIn   Benefits of Having a Neighborhood Network Site   How to Link to Your Pinterest Pins and Drive Traffic to Your Site